Step-by-step guide to implementing EventRICH.AI tracking for better ad attribution and higher ROAS.
EventRICH.AI integration can transform your advertising performance by providing 100% event capture and advanced analytics. This comprehensive guide covers the setup process and optimization strategies.
Traditional pixel tracking misses up to 49% of conversion events due to iOS 14.5+ privacy updates, ad blockers, browser restrictions, and network issues. EventRICH.AI solves these problems with server-side tracking that bypasses these limitations.
The integration process includes account setup, pixel configuration, server-side setup, and advanced features implementation. Start by creating your EventRICH.AI account, connecting your Shopify store, verifying domain ownership, and configuring basic settings.
Pixel configuration involves installing the EventRICH.AI pixel, setting up standard events like PageView and Purchase, configuring custom events for your business, and testing event firing. Server-side setup includes configuring server-side tracking, setting up Conversions API, enabling real-time data sync, and implementing event deduplication.
Advanced features include enabling predictive analytics, setting up custom audiences, configuring attribution modeling, and implementing cross-domain tracking.
Optimization strategies focus on data quality by ensuring consistent event parameters, implementing proper event naming, using standardized values, and conducting regular data audits. Performance monitoring includes tracking event match rates, monitoring attribution accuracy, analyzing conversion paths, and comparing with other sources.
With proper EventRICH.AI implementation, expect 30-50% improvement in event tracking, better ad platform optimization, improved ROAS and reduced CPA, and more accurate attribution reporting.
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